---
title: Objects
info: "Learn about standard objects and how to create custom ones for your business needs."
image: /images/user-guide/objects/objects_orange.png
sectionInfo: Flexible data model designed to support your unique business processes
---

import { VimeoEmbed } from '/snippets/vimeo-embed.mdx';

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  <img src="/images/user-guide/objects/objects_orange.png" alt="Header" />
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## Standard Objects

Standard objects are predefined entities in your workspace to help you get started. They're part of a shared data model accessible to all users of Twenty. You can use them as-is, customize them or deactivate them.

<img src="/images/user-guide/objects/standard-objects.png"style={{width:'100%'}}/>

### People

The `People` object stores your contacts. It includes contact details and interaction history, so you can see all your customer interactions in one place.

### Company

The `Companies` object stores your business accounts. It includes details like industry, size and location. Companies connect to both `People` and `Opportunities` objects.

### Opportunities

The `Opportunities` object stores deal-related data. It tracks the progression of potential sales, from prospecting to closure, recording stages, deal sizes, associated account, and expected close date. You can view your sales pipeline in a kanban layout.

## Custom objects

Custom objects let you store information that's unique to your organization and that standard objects can't handle. For example, if you're SpaceX, you may want to create a custom object for Rockets and Launches.

<img src="/images/user-guide/objects/custom-objects.png"style={{width:'100%'}}/>

### Creating a new custom object

To create a new custom object:

1. Go to Settings in the sidebar on the left.
2. Under Workspace, go to Data model. Here you'll be able to see an overview of all your existing Standard and Custom objects (both active and disabled).


<VimeoEmbed videoId="926288174" title="Video demonstration" />

3. Click on `+ New object` at the top. Enter the name (both singular and plural), choose an icon, and add a description for your custom object and hit Save (at the top right). Using Listing as an example of custom object, the singular would be "listing" and the plural would be "listings" along with a description like "Listings that hosts created to showcase their property."

<Warning>
The singular and plural names must be different. This is required for our GraphQL API to work properly.
</Warning>

<VimeoEmbed videoId="926293493" title="Video demonstration" />

4. Once you create your custom object, you'll be able to manage it. You can edit the name, icon and description, view the different fields, and add more fields.

<img src="/images/user-guide/objects/customize-fields.png"style={{width:'100%'}}/>

**Note:** If you're not sure whether a new object or field is needed, check [this article](/user-guide/data-model/customize-your-data-model) for guidance on designing your data model.


